YOU are your BRAND...

Kaci:
Last night Ezra and I shot Erin's wedding. It went like most weddings do...fast paced, creative ideas on the fly and always fun! I drove to save gas $$ and to brainstorm with Ezra about the game plan for the wedding. When I picked him up he was decked out from head to toe in his new "wedding clothes" and man, I was impressed! When we got into the truck I told him that I liked his new ensemble...a preppy look that only Ezra can still pull off as cool and relaxed. We talked a little bit about a few things and then he said something that really caught my attention...as we discussed the dreaded "all black" dress code mentality he said...as photographers "you are your own brand" not just the images you produce.

I agreed, I have never been able to separate business from personal and always preferred more of a relationship marketing approach (treat my clients like friends and family). I never try to sell myself or my services. I simply let my work speak for itself and let my clients get to know me- the true me at meetings, consultations and shoots. If I am what they are looking for in a photographer then great, if not...well, then that's ok too. I do not have a switch that goes into "professional photographer mode" all I can be is me.

But for some reason those words seemed to really hit home with me last night...it made me realize that it is not just my clients who watch or form an opinion of me, it is everyone that I come into contact with...future clients, friends, neighbors and the people next in line to me at the grocery store. My first thought was..."geeezzz, I have to always be 'on'!" ...But then I thought, I’m always on :)

One reason this hit home with me was that I had actually met Erin (the bride) in the shoe department at Target. Something that I had not thought about in a while and when Ezra said those words, it made me realize that no matter where you are at, who you meet, how you present and carry yourself (whether you speak a word or not) there is someone who forms an opinion about you and "judges" you (yes, it's true...just accept it, people do judge books by their cover). It all goes back to the 10 second first impression rule...you know the one, a person has already formed an opinion of you within the first 10 seconds of seeing you before you even speak a word...

So, what do your clothes, hair, car, accessories, etc. say about you...think about it, look in the mirror and step out of your own mind for a few minutes. Are you a walking GQ ad, approachable, high maintenance, intimidating, etc...? But go beyond looks, are you conducting yourself in a way that is positive for you personally and professionally... body language, opinions, outlook on life...Whatever it is, make sure it is the message that you want out there. You are a walking billboard that is always flashing "OPEN"...

Don't get me wrong, I am not saying be something besides yourself. Instead, find ways to be the best "you"! Everyone has to evaluate their "marketing strategy" (connecting with/gaining attention/creating demand for "your product"). Some people are looking for work, others for love, friendship, etc. No matter what you are looking for just be sure you have your best foot forward when you find it- or even better...when IT finds you!

...Thanks, Ez! You didn't know your one little comment would evoke this much philosophy...
but I'll save that for next time: "Find Inspiration in Everything"...to be continued.