Update on my ad campaign...

ezra:

Well, it's been 2.5 weeks since my ad came out in a local newspaper/magazine guide...and it's been a couple of days since my ad in a magazine bridal guide came out...and I have had a handful of friends tell me they saw my ads...but that's about it.  Now, it might be too premature to say whether or not the magazine bridal guide will be successful...we'll see....

Now with this said, let me tell you my intent of putting these ads out - to book 2 or 3 weddings...that would be my definition of successful...

I wanted to run those ads to link me to 2 or 3 more couples who would help in my Word of Mouth campaign...but perhaps, print ads is not the way to do it...this actually sounds contradictory...perhaps, I was trying to take a short cut....

The experts have been saying that print ads and other traditional forms of advertising will not be the future of the wedding photography industry.  Now, via experience, I agree with them...the future is definitely Word of Mouth, Networking, and Relationships!   

Do you hire a plumber b/c of an ad you saw in the Mint Magazine?  Or do you hire the plumber b/c  your neighbor said he was awesome?