Friday, June 26, 2009

freewiser resurrects...

Ok...I've been gone for so long that I almost forgot the password.  I was thinking about shutting down freewisers, but on 2nd, 3rd, and 4th thought I decided to try to keep it rolling...
The purpose of the freewiser blog is to document our experiences as an entreprenuer.  

So here we go.  As most of you know, as I have made mention before, I'm a Social Worker...and I currently work for Duval County Public Schools...this is my main source of income...and my unhappiness!  So as of August 1st, my main source of income will be photography.  Yup, I decided to cut the cord...but not because I'm booking enough gigs...or because my wife got a raise at her job and we can now afford to live off of her income (because if you know me well enough, my wife stays at home raising the little ones...I'm the only source of income...).  It's not because I was frugal enough to save 6 months worth of living costs...God no...I wish.  It's because I can't stand my job anymore...I am miserable at work...and in my field (Social Work) you can't afford to feel that way...too many people are depending on you.  So instead of making myself more miserable...and eventually letting that misery affect my clients, co-workers, and my health (which has already taken it's toll) I'm calling it quits...I'm walking away!  

And this is why FREEWISER has resurrected...to document this journey...to document the economic uncertainties...to document the fear of losing it all...to document triumph and relief...

So join along...and please root for me!

- freewiser ezra

Sunday, May 17, 2009

Runnin' Down The Repeat Offenders: Episode #2

In episode #2, Eric and I get set up for a great morning of music downtown at Hemming Plaza for the Friday Farmer's Market; Also, The Repeat Offenders enjoy a night at the Florida Yacht Club... on the tennis court and contemplate TV shows and premium cables channels. Performances of "I Shot the Sheriff" and "Slide".


Sunday, May 3, 2009

Branding is not for cows...

ezra:

I've been reading two books at the same time about branding. If you haven't noticed in your own day to day life, branding is real important to businesses...it creates their identity. Think Gap or Wal-Mart...McDonald's or Native Sun...branding is crucial for these companies.

The second I decided to start my photography business, I knew I had to create a brand - this was even before I knew that every super successful photographer had a brand. A brand creates hope...or a lack of...hence, why it's even more important to create your own brand, b/c if you don't others will...and it won't be favorable...b/c we humans brand everything...it's something we do...it's how we make judgements...think about it.

Here's a few quotes that really stuck with me from the two books I'm reading...just wanted to share....

"Real marketers know that brand building is not about celebrating your own iconoclastic spirit..." - "Brand Warfare", written by David D'Alessandro

"Humility lets us absorb common sense and embrace the fact that what's in the customer's mind is far more important than what's in our mind..." - "Why can't Johnny Brand", Bill Schley

"Branding and positioning require decisive commitment to a single path, and that means risk. - "Why can't Johnny Brand", Bill Schley

The images I choose to you use on my blog are a part of my branding...hence, I'm careful in choosing what images go on the blog...you won't see me post a formal foto on my blog...that's not why people hire me...they want something a little bit more outside the box...I hope.

Friday, May 1, 2009

Juggling...

ezra:

A career change is not easy...you have to be a professional juggler. I've said this before...I'm a father of 2 children, a husband, a Social Worker, and a Photographer. Any given Monday - Friday looks like this: 7:30-4:30 @ work...5pm to 6pm is dinner and hang-out time with my kids...by 6pm I'm on the computer answering e-mails, making orders, editing pictures, burning discs, making slideshows, trying to stay current on Facebook & Twitter...and working-out in between uploads and downloads...oh, Fridays I have rehearsals to go to...I'm always looking at photos for new concepts...and currently I'm reading two books on branding at the same time. This is insane...and I haven't mentioned the weekends...and I won't.

But I have to do all of this...it's not healthy, but neither is remaining in a field of work that has nearly drained all the "happys" out of me. To me, this sacrifice is worth the reward. I have been in the Social Work field for nearly 9 years...and if you throw my internships in there, then it's been 10! I have worked in a domestic violence shelter, did in-home parenting, ran the programs at a Boys Girls Club, and am currently an Intake Specialists. In any given year, with my current job, I listen to 170-200 parents tell me about their latest problems. After 10 years, I have heard way too many problems...not 1 too many....like 1000 way too many! The latest trends has been mothers who have committed suicide...a recent incest...we always have the "cutters" or suicidal kids (they just keep getting younger)...the drug cases, domestic violence, divorce, murders...if it's bad, I've heard it...

So this is not any healthier. I always say God didn't create humans to listen to 200 problems in a year...no way. So my quest is to be a full-time photographer...but I have to transition...and that's the hard part. I have been to the Promise Land - just about every weekend I visit there, with my cameras and awesome people willing to stand in front of them...and I never want to leave...Photography, to me, is the opposite of Social Work (at the least the feelings it brings).

So that's why I'm pressing so hard in this photography business...I'm trying to learn as much as possible about every aspect of photography; especially the business part. In mid May, I'm making a trip to Chicago to meet with Fred Egan...I'm always talking to other photographers, and I'm reading a lot. This is the investment that has to be made.

If you are considering a career change, I warn you that it's not easy nor for the weak-hearted...but if you survive "crunch", then I expect the reward to be great...more on this in the future.

Wednesday, April 29, 2009

Slacker me!

Ok...so I have been slacking on this blog...but the truth is, I can barely keep up with my personal blog...anyway...here's a little video for all to enjoy...hope you learn something?


Truck Break in after Emily & Mike's Wedding! from ezra ayala on Vimeo.

Sunday, April 19, 2009

It's All a Process

Ron:

“It’s pretty sickening.”

I laughed when I heard Metallica drummer Lars Ulrich make that statement in an interview. He was describing the scene backstage at one of their shows and not in the way you might think. The band once dubbed “Alcohollica” now enjoys tea and lattes before shows and the level of civility and the irony of it, was enough to make Lars laugh. It made me laugh because I thought about the arc of my own life and found a commonality that rang true.


Arrrr matie! - Lars Ulrich (R), here with Metallica guitarist Kirk Hammett, doing his best pirate impersonation.


I started to think about the number of famous musicians who share that same story, who have been through the process of redemption. Countless musicians who've lived in excess and found salvation, including myself and others I know personally. We share this same experience. Apparently, it doesn’t really matter what level of success you’re on because it’s part of the human condition.

At some point, the excess falls away and you boil it down to two things… being the best musician you can be and playing gigs. Pretty cool.

The last time I blogged I wrote about a new song that I had been working on…. more hard rock sounding and different than what I had done before. It is still in the writing process, believe it or not. Or at least I can’t. This has been my greatest written musical challenge to date. The working title is called “Elevated” and has been in the works since 2004, officially.

At one point, it already had lyrics and was called “Haunting Things”. (Click here and scroll down if you'd like to read the lyrics to "Haunting Things") Then it lived as a different song in an original band and was called “Amends”. In its many different incarnations, I never felt like the melody of the lyrics worked with the music. I also never felt like the music was given its due. But now, I think I’m getting the song where it deserves to be.

In the process, it’s making me grow as a songwriter which makes it even sweeter. Songwriting is definitely a “feel” thing for me. An idea works when it “feels” right. It also helps to have an open mind about trying different ideas especially if you want to grow in your songwriting.



"Elevated"?!?!?!


Speaking of trying different things, I wrote a new song this past week that started with a poem that my wife Melissa wrote years ago. The poem spoke to me the first time she shared it. Usually, I write the music first and the lyrics kind of fill the spaces in between the music. This time it was the lyrics and the vocal melody that came first.

I started humming a melody and found the first chord and then the song just started writing itself. It was cool. I like to create new ideas when I write music… a cool riff or turn-around or something that’s new to me. But for this, there was no need to be clever or cute, just good. The "magic" is in the dynamic of the vocal melody over the chord progression but you'll have to be the judge of that. The song is entitled “Her”. I’m hoping to get a demo version up on my myspace page very soon.

Friday, April 17, 2009

"Her"

Lyrics by Melissa Rodriguez & Ron Rodriguez

Music by Ron Rodriguez



This side of her you are looking for

Hides deep down inside

As long as she blinks back the tears

You’ll never know she cries


Keep looking for her

Keep wasting your time


You’ll never find her

No matter how hard you try

She’s hiding from the world

Set apart for the time

Her eyes are closed

Her face relaxed

Her smile is posed

She feels that no one else exists

Except her… only her.


This side of her you are looking for

Is crying to be free

Her heart is longing for deeper love

A place she wants to be


So live in love today

Live in love today

She cries for love


(instrumental, solo)


She’s searching further

She’s taking her time


You’ll never find her

No matter how hard you try

She’s hiding from the world

Set apart for the time

Her eyes are closed

Her face relaxed

Her smile is posed


She finds a deeper love… in her.